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Trade directory fees compared

What it costs a UK firm to be listed, as each platform states it on its own website, read on 30 October 2026. Several don’t publish their prices; where a page shows no price we say so rather than guess. Prices are shown as each page states them, including whether VAT is added. Estiquote’s own row is last.

By Estiquote · Published · Sources read on 30 October 2026 · Updated

Fees as each platform states them

What each platform says it charges firms, from its own pages, read 30 October 2026
PlatformHow firms payWhat its own page saysContract or notice
CheckatradeMonthly membership; lead plans£30 +VAT per month (source) for the tier Checkatrade calls Approved (source), which does not include leads (source). Lead plan prices aren’t on the join page.Memberships are for 12 months. (source) (fixed plan memberships)
MyBuilderA fee each time a homeowner shortlists youThere are no joining fees, membership fees or any other costs. (source) Shortlist fees typically range from £2.50 to £37.50 (source); the join page says £2 to £35 (source). Charged at shortlisting in most cases, whatever the outcome. VAT not stated.Not stated
BarkCredits spent to contact a customerThe cost per customer depends on the service, the job value and supply and demand; credit pack prices aren’t on the pricing page. All Credits are valid for 3 months from the date of purchase. (source) Credits from the first pack are returned if it wins no business.Not stated
MyJobQuoteCredits per lead; optional membershipPrices aren’t published: sign up today, or login to your account where you will see our current pricing (source). Credits expire after 6 months. The page says it was reviewed on 26 July 2024.Memberships have no contract and can be cancelled at any time.
TrustATraderMembershipNo price on the join page. It says Never pay for your leads (source) and Memberships are limited per area (source).Not stated
Which? Trusted TradersAssessment, then monthly feeAssessment fee £248.00 (source), non-refundable (source); then £69 per month (source) (0 to 3 employees), £89 (4 to 9) or £124 (10 to 14). VAT not stated.a rolling contract with no set end date (source); three months’ notice to leave.
Federation of Master BuildersMembershipFMB membership costs £62.69 (+VAT) a month. (source) Plus an inspection fee of £14.85 a month (+VAT) in the first year.Monthly members can leave at any time.
TrustMarkThrough a scheme providerA standard annual fee of £40 is charged for your TrustMark registration. (source) Billed to your scheme provider, which charges its own fees.Set by the scheme provider
Buy With Confidence (councils)MembershipMembership starts from £23.75 per month (source) plus VAT, plus a one-off application fee; fees stated as correct as of 1 April 2024.Not stated on the costs page
YellMarketing packagesAmplify From £299 per month (source), Accelerate From £699 per month (source); its FAQ says solutions start from £249 a month (source). VAT not stated.Not stated
HouzzFree profile; software and advertising plansA free profile; Houzz Pro £139/month (source) after a 30 day free trial, with an annual subscription; advertising Starting at £119/month (source). VAT not stated.Annual subscription after the trial
Google Business ProfileFreecreating a Business Profile and listing your business on Google is free (source). There's no way to request or pay for a better local ranking on Google (source).Not applicable
WhitoNo charge to be listedNobody can pay for a listing or a higher position. (source)Not applicable
EstiquoteFree listing on a map of checked firms (not open yet)Firm sign-up isn’t open yet. When it opens, listing will be free while we build the map: no card details, no lead fees and no charge per quote request, and homeowners will choose up to 3 firms by name. We may charge in future: if we do, we’ll give at least 30 days’ notice first.No fixed term; leave at any time.

Quotation marks show the platform’s own words; follow the source link to read the page. Prices change: check the page before you sign. Introductory offers, such as discounted first months, aren’t shown.

These platforms offer different things, such as assessments, dispute services, guarantees, leads or advertising, so compare what you get as well as the price.

Rated People

Companies House lists Rated People Limited (05540422) as in liquidation (Companies House). Its page for tradespeople says Rated People closed all memberships before it became part of Checkatrade. (source) and that its fixed lead plan runs on a 12-month term (source). We haven’t put it in the table, because it no longer offers its own membership.

Questions to ask any directory before you sign

  • How long is the contract, and does it renew automatically? How much notice do I give to leave?
  • What do I pay in total in the first year, including VAT and any assessment, inspection or set-up fee?
  • Do I pay per lead, per shortlist or per month, and do I pay if the customer never replies?
  • How many other firms get the same enquiry?
  • Can I see the price of a lead before I pay for it, and can I get a refund for a lead that goes nowhere?
  • Who decides the order firms are shown in, and can a firm pay to appear higher?
  • If I leave, do my reviews and my profile stay with me?

How we compared

We used only each platform’s own pages, quoted its words and linked them, and read every page on 30 October 2026. Where a page doesn’t say something, the table says “not stated”. We don’t describe or rate other platforms; you can follow each link and judge for yourself. We aim to follow the rules on comparisons with identifiable competitors in the CAP Code, including that a comparison must be verifiable (ASA advice). We plan to read these pages again every three months.

Corrections: if anything here is wrong or out of date, email support@estiquote.co.uk with a link to the page that shows it, and we’ll check it and correct this page.

Estiquote, plainly

Estiquote is a cost website for homeowners. We’re building a map of checked local firms, and firm sign-up isn’t open yet. When it opens, listing your firm will be free while we build the map, with no card details, no lead fees and no charge per quote request. We may charge in future; if we do, we’ll give you at least 30 days’ notice before any charge, and you can leave at any time. The map will open area by area, so we can’t promise a number of requests. How listing will work.

Sources